About us

JOU. concept store is an atmospheric shop in the heart of Joure. A place where we gladly bring together things that stand for something: beautiful home accessories, thoughtful gifts, (children's) books, lighting, and more. All with an eye for quality and a bit of character.

What makes JOU. special

We prefer one good thing over ten mediocre ones. You'll find brands like Storytiles with us because they make us happy – and you'll notice that. No large-scale purchasing, but an honest and personal assortment.

Sustainability

We pack with reused materials and make conscious choices. Not because we have to, but because it's simply logical.

Children welcome

Children are very welcome. There's a play area, and in the coffee corner, you'll find games and toys – so you can browse at your leisure.

Visit us

You can find us at Midstraat 153A in Joure, open from Wednesday to Saturday from 10:00 AM to 5:00 PM. You can also order online, with free in-store pickup if you're in the area anyway.